VIFF Industry: Crowdfunding Not Just About Raising Cash
If you’re crowdfunding your film primarily to raise money then you’ve probably got your priorities wrong. On the face of it, that might sound counter intuitive, but a panel at VIFF Industry, an adjunct event of the Vancouver International Film Festival, was at pains to point out that in a dash for cash you risk doing nothing more than a glorified online form of “panhandling”.